When it comes to diversity, Amsterdam Dance Event has it in abundance. Preparing to welcome more than 2,500 artists to a record-breaking 200 venues, its safe to say you certainly won’t bet stuck for choice at the 23rd edition.
From Martin Garrix’s STMPD RCRDS takeover of United Studios to Afterlife’s first ever 24 hour party to seven straight days of Awakenings from the Gashouder, ADE has pretty much every box ticked.
With countless cutting-edge events taking place across the five days, one set to make a real impact next week ON IT Recordings as they prepare to take charge of The Box on Friday 12th October.
A taste-making contemporary imprint with its own distinctive fresh sound, the Manchester label will indulge revellers who attend this respected venue with their uncapped creativity and innovation.
Headed up by label chief, ONYVA, ON IT Recordings is a concept dedicated to all things underground house and techno. Putting together the perfect balance of established international names and hotly tipped rising talents, this year’s edition sees the ON IT team transform The Box into an immersive party space with a contemporary soundtrack set to transport you to elsewhere.
Here are five performances we highly recommend you check out next week.
Unusual and unpredictable, Rotterdam’s Analog Kitchen will add some real authenticity to this already stacked bill. Constantly tweaking knobs and fiddling with frequencies, his back-to-basics live set-up is something to truly be in awe of. Comprised of a number of live boxes including drum computers, sequencers and samplers, the Dutchman will set up a musical palette where anyone can sample their taste.
Who better to headline proceedings at ON IT’s ADE blockbuster than Green Velvet? Experimental and eccentric, few names in electronic music come much more decorated than the alter-ego of Cajmere. Arguably Chicago’s most unorthodox house hero, Green Velvet will serve up an array of contagious house and techno anthems much to everyone’s delight.
Equipped with an obsessive love for all thing vinyl, Mihalis Safras is one of the scene’s most exciting tastemakers. Head of his own label, Material, the house specialist has notched up regular releases on the likes of Hot Creations and Relief Records in recent years. Versatile in his craft and prolific in his approach, the Greek native will no doubt bring with him a performance defined by deep energy and a raw groove.
Consistency and quality are two characterising attributes that go hand-in-hand, and can be used to perfectly describe OC & Verde. Having gained recognition from some of techno’s elite, the Manchester duo will prove exactly why at The Box by forging together a far-out, tough signature journey of deep melodic house and techno.
Two pillars of the underground house and techno community, Technasia and Dennis Cruz will treat party-goers to a special back-to-back in Amsterdam next weekend. Promising dance floor dynamite of the highest order, such a fusion of creativity will see new methods blend together melodies and emotions transcending all cultural barriers.